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Monday, April 27, 2009

FREE piece of Chicken TODAY!!



KFC SERVES UP A SECOND SECRET RECIPE: KENTUCKY GRILLED CHICKEN™

The Unfried Side of KFC: Launch of New Grilled Menu Item Revolutionizes Brand

KFC Declares Monday, April 27 “UNFry Day” and Offers America Free Taste of Kentucky Grilled Chicken Nationwide
LOUISVILLE, KY – Kentucky Fried Chicken, the world’s most popular chicken restaurant chain, announced a second secret recipe has been added to its menu – Kentucky Grilled Chicken (KGC). The announcement made today, at New York City’s famed Friars Club (unofficially dubbed the “UNFriars Club” for the event), marks the launch of this revolutionary new non-fried menu item, which is available in KFC stores nationwide beginning today.

KFC’s Kentucky Grilled Chicken is packed with flavor. It’s marinated and seasoned with a savory blend of six secret herbs and spices and slow-grilled to juicy perfection. The cooking process includes a blend of spices that is proprietary to KFC and utilizes custom-designed, patented ovens, making it KFC’s second secret recipe.

With between 70 to 180 calories and four to nine grams of fat depending on the piece, Kentucky Grilled Chicken provides a non-fried option from a brand America knows and loves.

KFC Declares Monday, April 27 “UNFry Day” and Offers Free Taste Nationwide
KFC is so confident consumers will love the new Kentucky Grilled Chicken, it’s inviting America to sample the newest mouth-watering menu item on “UNFry Day,” Monday, April 27. Consumers are encouraged to stop by KFC throughout the day on “UNFry Day” and receive a FREE piece of Kentucky Grilled Chicken. A full page advertisement will run in USA Today on April 24 to remind Americans to stop by and grab their free piece of Kentucky Grilled Chicken. See www.unthinkfc.com for more details.

Kentucky Grilled Chicken Ads Challenge America to UNTHINK KFC
In addition to the UNFry Day national sampling, KFC is also unveiling a new advertising campaign, from DraftFCB Chicago, challenging America to “UNTHINK What You Thought About KFC.” Colonel Sanders’ now-famous fried chicken may have put KFC on the map, but the introduction of grilled chicken shows KFC is not too chicken to think outside the bucket. The TV spot, produced by Academy Award-winning director Errol Morris, contains Kentucky Grilled Chicken endorsements from celebrated chefs Sandra Lee, editor-in-chief of Sandra Lee Semi-Homemade Magazine, and TV One’s G. Garvin.

“The new Kentucky Grilled Chicken is delicious,” said Sandra Lee. “In addition to being a better-for-you option, I love that moms can swing by the drive-thru of their local KFC and pick up an entire meal for the family that is high in quality and taste.”

“For years, KFC has worked tirelessly to perfect a grilled option that has the great flavor and taste America associates with Colonel Sanders’ Original Recipe,” said Doug Hasselo, chief food innovation officer for KFC. “We’re confident KFC’s second secret recipe, Kentucky Grilled Chicken, is one that the Colonel would have approved of.”


Kentucky Grilled Chicken is now available in participating KFC® restaurants nationwide – at the same price as Original Recipe Chicken. A two-piece Grilled meal (breast & wing or drumstick & thigh, along with two side items and a biscuit) is priced at only $3.99 plus tax. (Pricing and participation may vary.) Visit www.unthinkfc.com for more information on Kentucky Grilled Chicken and additional information on KFC.

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